Top Google Algorithm Update And Its Importance in SEO
The term Google SEO stands for “Search engine optimization” and it is the method through which you can improve your website to rank higher on the search engines like Google or Bing by leveraging some of their best practices such as keyword research, content marketing, and link building. As a Search Engine Optimization professional, I have been doing this for just over 5 years now. It has given me so much experience as a business owner and an aspiring entrepreneur of all those techniques. And one day the only question that came to my mind was about how the algorithms work and why would anyone care.
To date, I still enjoy answering questions about these things because there are many answers to each and every question but the most important thing is understanding the world of digital marketing, SEO, and what you need to do in order to become successful in getting noticed online.
Algorithmic change has happened regularly throughout the internet for quite some time now and people have started to recognize these changes. It made me wonder why and to find out more about the algorithms I decided to get myself into using one of their free tools called Keyword Planner.
By entering in some details such as the keywords which I used at the start of writing and then clicking the checkmark next to them, I was able to see what the top-ranking keywords for each keyword were last year and also last month.
This information gave me the opportunity to understand better the different types of data the algorithm is looking at and what kinds of results they expect from users who type in certain kinds of terms and if you choose not to enter these or even use spammy links when doing keyword research, you will be punished in some way. Then after going back to normal browsing, I did more research and found out that sometimes the search rankings in Google get impacted by several factors and not simply the number of keywords.
For example, high-competition websites might get penalized, while competitors are having their sites show up in the first page of the SERP. On the other hand, less competitive websites may end up being featured on page three as well. So before jumping on any kind of bandwagon, always dig deeper to learn everything you need to know about the subject along with where exactly the site is going wrong. After searching online and trying both paid and free services, I finally concluded that Google doesn’t keep tabs on personal usage of specific terms and neither does anybody else.
That was really frustrating to me because I want people to know that they should make sure the terms they write are relevant to searchers who are actually doing web searches to solve any problems they are facing. While you’re trying to find an answer to your problem, don’t forget to take note of this too. When you go to Google and look for solutions for whatever you’re looking for, make sure that you don’t leave anything out to ensure that the right solution shows up on the search list which makes sure that your client stays happy. I have done enough trials and errors and can say that I am pretty good at finding keywords and phrases that people use to find what they are actually looking for. If I need any help with finding good quality keyword ideas, I suggest using our Google Ads Keywords Toolkit which helps you find out the ones that you must target and also provides suggestions on how to optimize your ads to fit the ideal audience.
One tool that I didn't use but I think you should definitely try out is the Givling keyword generator. Using this tool, I was able to come up with catchy keyword phrases that my clients can consider for their advertisements. All this information will help you to create great campaigns and gain success in terms of revenue. Another very useful service and tool I recommend a lot of entrepreneurs to use is Moz.io. Basically, Moz is a platform provided by Google for helping small businesses achieve traffic growth (organic).
With Moz, you will be able to find how much traffic you will receive, which keywords you can target and which content you should publish along with those. This helps you increase your organic traffic quickly and effectively while providing your customers with exceptional services and solutions to their queries. Most importantly, SEO is something that cannot be taught as a course in college, let alone a professional degree. Everyone needs to put the effort in order to succeed which is why knowing how to perform SEO from scratch is extremely helpful. To conclude and give some insights into my journey so far in researching and teaching all things related to SEO, SEO fundamentals can be considered a skill set that everyone should definitely know at least to some extent.
In my eyes, the best part about learning about SEO is that learning about Search Engine Marketing is not really focused on a single product or software solution but rather focuses on improving all aspects of a business strategy and overall performance. Whether you are targeting potential leads, gaining awareness for products or services or increasing brand recognition; SEO can provide you with all of this. It gives you all the resources and knowledge needed to successfully use Search Engines to get the attention of qualified audiences. These days, we are becoming more and more dependent on technology and the Internet for almost everything we do. This means that there is no doubt that search SEO and Digital Marketing are going to play a major role in improving consumer behavior toward brands or businesses. But how exactly can SEO influence consumers?
